Emails & automations (review)

Hi {{contact.first_name}},

You're on the list. Thank you.

I didn't want you to wait until October 7 to start. So here's a head start: Chapter 1 of Brain On Game On, plus a sample from my workbook.

Chapter 1 is called "The Last to Know." It's about why driven people are often the last to notice their brain needs a reset.

I know that one from the inside. I couldn't read, and I called it burnout. It was a brain injury.

Grab a pen when you read it. At the end, there's a 5-Minute Brain Check you can do tonight.

Hi {{contact.first_name}},

Did you get a chance to open Chapter 1?

If not, here's the one idea I most want you to have.

In my work, I hear the same three sentences over and over. "I'm just tired." "I'm just getting older." "I'm just burned out."

Each one ends the search too soon.

So try this. Every time you hear yourself say "just," add three words: "or is it?" I'm just tired, or is it?

You're not building a case against yourself. You're collecting data for yourself.

Which "just" do you say most? I'd love to know.

Hi {{contact.first_name}},

You manage your money. You manage your team. But who manages the brain that runs them both?

That's why I built Brain Capital®. It's four capabilities, one connected system: decision-making, resilience, adaptability, and execution. When one runs low, the others feel it.

The Brain Capital® Leadership Assessment shows you which one to build first. It's 16 quick questions and takes about 4 minutes.

You'll see a score for each capability, the one to start with, and one simple action you can use today.

It's free, and there are no right or wrong answers.

Hi {{contact.first_name}},

Today's the day. Brain On Game On is open for pre-order, and the Kindle edition is $0.99.

Because you're on my list, I want you to have the pre-order bonuses:

1. Bonus 1. The Brain Reset ($397, coming soon). 7 minutes a day for 7 days.
2. Bonus 2. Brain Capital® Leadership Assessment ($197). Know where to build first and the one move that will make the greatest difference.
3. Bonus 3. Bring More Brain Live ($297). Stay Sharp Under Pressure. Think Faster. Execute Better. Monday, October 19, 2026, 10:30 AM CT on Zoom.

Together, $891 in bonuses with your pre-order.

Bonuses are for pre-orders only. They end on release day.

Pre-order on Amazon, send your receipt on the claim page, and you're in.

Hi {{contact.first_name}},

Thank you for pre-ordering Brain On Game On. It means a lot to me.

Your bonuses are ready. Here's what's waiting for you:

1. Bonus 1. The Brain Reset ($397, coming soon).
2. Bonus 2. Brain Capital® Leadership Assessment ($197). Know where to build first and the one move that will make the greatest difference. Take it from your bonuses page.
3. Bonus 3. Bring More Brain Live ($297). Stay Sharp Under Pressure. Think Faster. Execute Better. Monday, October 19, 2026, at 10:30 AM CT. Save your seat from the bonuses page.

Together, $891 with your pre-order. Start with the Assessment today, then save your workshop seat.

Hi {{contact.first_name}},

Did you get into your bonuses? If Chapter 1 is still waiting, it's a good one for tonight.

Now let's save your workshop seat.

Bring More Brain is 75 minutes, live on Zoom, on Monday, October 19, 2026, at 10:30 AM CT. Here's what we'll do together:

1. Find which of your four Brain Capital® capabilities to build first.
2. Practice the 90-Second Reset, live, so you can use it before any meeting.
3. Pick one practice to bring to your team.
4. Answer your questions.

Your seat comes with your pre-order. Save it now, and the link will land in your inbox.

Hi {{contact.first_name}},

Quick check-in. Have you taken Bonus 2 yet, the Brain Capital® Leadership Assessment?

It takes about 4 minutes. You'll see which of your four capabilities to build first, and one move to try today.

While you're there, here's one tip you can use right now. It's the 90-Second Reset.

Breathe slowly for 30 seconds. Notice your body for 30 seconds. Where are you tight? Then ask one question for 30 seconds: "What do I need right now?"

Try the Reset once today. Then take the Assessment if you haven't yet. The Brain Reset (Bonus 1) is coming soon.

Hi {{contact.first_name}},

Bring More Brain is tomorrow, Monday, October 19, 2026, at 10:30 AM CT. If you have not saved your seat yet, there is still time. It is part of your pre-order bonuses, so there is nothing to pay.

In 75 minutes, you'll find the capability to build first for you. You'll practice one tool with me. And you'll leave with one change to bring to your team.

Bring a pen and your phone. We'll take the Brain Capital® Leadership Assessment together.

I hope to see you there.

Hi {{contact.first_name}},

We go live in one hour.

Bring More Brain starts at 10:30 AM CT on Zoom. There's still time to join me.

Here's all you need: a pen, your phone, and 75 minutes. You don't need a quiet room for the 90-Second Reset. We'll do it together, right where you are.

Come with a question. I'm saving the last 15 minutes to answer as many as I can.

See you soon.

Hi {{contact.first_name}},

You're in. Your seat for Bring More Brain is saved.

Here are the details:

1. When: Monday, October 19, 2026, at 10:30 AM CT
2. Where: Zoom (Meeting ID: 814 7114 3288). The join link is in your calendar invite and the button below.
3. How long: 75 minutes, with live Q&A at the end

Please add it to your calendar now, so it does not get buried.

Bring your phone. We'll take the Brain Capital® Leadership Assessment together during the session.

Hi {{contact.first_name}},

Bring More Brain is tomorrow, Monday, October 19, 2026, at 10:30 AM CT.

Here's how to get ready. It takes two minutes:

1. Save your Zoom link below.
2. Bring a pen and your phone. We'll take the Brain Capital® Leadership Assessment together.
3. Think of one question you want me to answer.

That's it. No homework. Just show up with the brain you have today, and we'll work with it together.

Your Zoom link: https://us02web.zoom.us/j/81471143288?pwd=ao4b0rFG0Y248bO2l3bvwR2yjxoF49.1

Hi {{contact.first_name}},

We go live in one hour, at 10:30 AM CT.

Grab a pen, a glass of water, and your phone. Find a spot where you can listen for 75 minutes.

When you arrive, type where you're joining from in the chat. Then we'll find your lowest capability and do the 90-Second Reset together.

Bring your question. I'm saving the last 15 minutes for them.

I can't wait to see you there.

Join Zoom now: https://us02web.zoom.us/j/81471143288?pwd=ao4b0rFG0Y248bO2l3bvwR2yjxoF49.1

Hi {{contact.first_name}},

Thank you for saving a seat for Bring More Brain.

Whether you joined live or could not make it, you now have instant access to the Bring More Brain Workshop on demand.

Bring your notes from the live session, or start fresh. In the workshop we walk through all four Brain Capital® capabilities and practice the 90-Second Reset together. Then you pick one practice to bring to your team.

This week, pick one tool for your lowest capability and use it every day. Then retake the Brain Capital® Leadership Assessment in 30 days and see what moved.

And if you want this for your leaders or your whole team, the on-demand page has a link to book a short call with my team.

Hi {{contact.first_name}},

Thank you for taking the Brain Capital® Leadership Assessment. Here is your report, all in one place.

If you claimed this with your pre-order of Brain On Game On, this is Bonus 2. If you took the assessment on its own, your results are still yours to keep.

Your overall score: {{contact.assessment_score}} out of 100

Decision-making: {{contact.assessment_score_decision}}
Resilience: {{contact.assessment_score_resilience}}
Adaptability: {{contact.assessment_score_adaptability}}
Execution: {{contact.assessment_score_execution}}

Your place to start is {{contact.focus_capability}}. Four capabilities, one connected system. Build one, and the others feel it.

Here is one move to try today:

Your one move for your focus area.

You don't need an extra hour. You need a few minutes in the right place.

Save this email. In 30 days, I'll invite you to take it again and see what moved.

This is a self-reflection tool, not a medical test. If something feels off, please talk with a qualified professional.

Keep building what you just measured. Pre-order Brain On Game On, save your seat for Bring More Brain Live, or retake the assessment in 30 days.

P.S. Hit reply and tell me which score surprised you.

Hi {{contact.first_name}},

Quick question. Who came to mind while you were taking the assessment?

Maybe a teammate who carries a lot. A partner. A friend who keeps saying, "I'm just tired."

Brain Capital® shows up in the moments that matter. And it's easier to build with someone than alone.

So here is an easy start. Send the assessment to one person. It's free, it takes about 4 minutes, and they get their own report.

Then compare notes over coffee. Not to grade each other. Just to see where each of you wants to start.

Hi {{contact.first_name}},

On Monday, October 19, I taught Bring More Brain live on Zoom.

If you couldn't be there, you can watch it now, on your own time.

Bring your assessment results. Your place to start was {{contact.focus_capability}}. In the workshop, we walk through all four Brain Capital® capabilities and practice the 90-Second Reset together. Then you pick one practice to bring to your team.

If Bring More Brain came with your book order, this replay is included. If you do not have access yet, reply to this email and we will help.

Grab a pen and a glass of water. Pause it whenever you need to.

Hi {{contact.first_name}},

It's been 30 days since you took the Brain Capital® Leadership Assessment.

Back then, your overall score was {{contact.assessment_prev_score}}. Your place to start was {{contact.assessment_prev_focus}}.

So, what changed? Maybe you used your move a few times. Maybe life got busy and you didn't. Both are okay.

This isn't a test you pass or fail. You're not building a case against yourself. You're collecting data for yourself.

Take the same 16 questions again. It takes about 4 minutes. Then see what moved, and pick your next place to start.

Small habits build big protection.

Hi {{contact.first_name}},

You took the Brain Capital® Leadership Assessment again. Thank you.

Last time your overall score was {{contact.assessment_prev_score}}. Your place to start was {{contact.assessment_prev_focus}}.

Today your overall score is {{contact.assessment_score}}. Your place to start now is {{contact.focus_capability}}.

You are not building a case against yourself. You are collecting data for yourself. Pick one move for your new focus area and try it this week.

If something feels off, please talk with a qualified professional. This is a self-reflection tool, not a medical test.

Hi {{contact.first_name}},

Congratulations. Your Bring More Brain workshop replay is ready.

This is one of your free gifts for pre-ordering or ordering Brain On Game On.

Open the page when you can sit down for it. Your free access lasts 72 hours from the first time you open it. After that, free access ends and the workshop returns to its $297 value.

Watch here: https://depleted-brain-reset-b.pages.dev/bring-more-brain-workshop/

Grab a pen. We walk through all four Brain Capital® capabilities and practice the 90-Second Reset together. Then pick one practice to bring to your team.

Hi {{contact.first_name}},

A quick check-in. You have about 2 days left of free access to the Bring More Brain replay.

If you have not opened it yet, start today. The 72 hours begin the first time you open the page.

Watch here: https://depleted-brain-reset-b.pages.dev/bring-more-brain-workshop/

Small habits build big protection. One watch. One practice. That is enough for this week.

Hi {{contact.first_name}},

You have about 1 day left of free access to Bring More Brain.

If you already started, finish the parts you paused. If you have not opened it yet, open it today so you still have time inside the window.

Watch here: https://depleted-brain-reset-b.pages.dev/bring-more-brain-workshop/

Hi {{contact.first_name}},

Your free access to the Bring More Brain replay expires at midnight tonight.

Make sure you watch it before it is gone. After free access ends, the workshop returns to its $297 value.

Watch now: https://depleted-brain-reset-b.pages.dev/bring-more-brain-workshop/

If you already watched, keep one tool from your lowest capability and use it tomorrow.

Hi {{contact.first_name}},

Glad you are here.

Two quick steps when you are ready:

1. Pre-order or order Brain On Game On on Amazon (link on the thank-you page).
2. Come back and claim your bonuses on the bonuses page.

Your gifts include the Assessment, Bring More Brain, and The Brain Reset (coming soon).